John Boe International

     Recruit, Train & Motivate Salespeople!

60-Minute In-House Sales Training Webinar
Principles of Persuasion & Presentation Skills

John's sales training webinar presentations are fast-paced and highly-interactive. He takes the time to get to understand your organization so he can customize his presentation to fit your specific products, services, and selling challenges.

This 60-minute, live, webinar training session is priced at a flat rate of $200 USD. With a flat rate presentation fee, the more people that you register, the lower the cost per each participant.

The webinar training option is the perfect solution for busy sales reps working from their homes or in remote locations. Each webinar training session includes Q&A and a course manual.

Webinar Training Topics

  1. Dr. Robert Cialdini’s 6 Principles of Persuasion
  2. How to Use “Matching and “Mirroring” to Develop Trust and Rapport Over the Phone or Face-to-Face
  3. The Importance of Customer Involvement 
  4. Sell Product Benefits Not Features
  5. Sell With Emotion Not Logic
  6. Use Positive Words
  7. The Art of Asking for the Order

Webinar Overview

It’s a well-kept secret that an entire science is devoted to how people are persuaded. There is a science that has discovered how to increase your likelihood of hearing “yes,” sometimes as much as 300% or 400%, by merely adding a word or phrase, or changing the sequence of your request.

Those who wish to create and sustain positive change in others need to understand how the influence process works. A vast body of scientific evidence now exists on the reasons why people say “yes” to purchasing a product or service.

People will most likely do business with people they like and trust. This means that your interaction with a certain individual is determined by your ability to establish rapport and build trust. The mirroring and matching technique is one of the most effective ways to build rapport with a customer or prospect. When it comes to making a sale, the importance of establishing rapport and building trust is critically important.

One of the most critical yet overlooked principles in the selling process is the power of self-discovery through customer involvement. Regrettably, many salespeople use a “show and tell” presentation style and babble on hoping they might say something that will generate a sale.


When you show or tell your prospect about your product or service they have a tendency to doubt the information and mentally disengage from your presentation. On the other hand, when they participate in the selling process and are guided to discover a feature or benefit on their own, they will be inclined to believe it!

The main reason why features don’t sell is because customers don’t care about them. Sure, they might use a list of features to decide between two similar products, but the features won’t make the customer want to buy the product.

We could go a step further and say that customers don’t even care about the product itself. They don’t want to buy it because it is a cool product, because it is the latest model or anything like that. They don’t want to own it. They just want to use the product to accomplish a certain task or result. In other words, the product is not the end but the means to an end.

Many words common to sales and selling situations can generate fearful or negative images in your clients’ minds. The experience of millions of sales professionals confirms that replacing such words with more positive, pacifying words and phrases is crucial.

The words you use aren’t minor details at all. They’re the very center of your profession. So, when you write down and practice your own product presentation, go through it and make sure your words stress comfort, convenience, and ownership from your prospects’ perspective. After all, satisfying your prospects’ needs is what the business of selling is all about — and the words you speak to them are the only way that you, and not your competition, can earn the opportunity to satisfy those needs.

There are well-defined moments in the sales process when you absolutely must ask for the order. The key is to make closing automatic and you do that by knowing exactly when you must ask for an order. Salespeople close and if you are not closing you're not a salesperson... you are just a conversationalist. Salespeople that fear closing just keep talking and hopelessly praying that at some point, the prospect will ask for an order form to sign. Guess how often that happens?

This 90-minute, live, webinar training session is priced at a flat rate of $250 USD with a maximum of 150 participants. With a flat rate presentation fee, the more people that you register, the lower the cost per each participant. For example, if you register 150 sales team members to attend this webinar, the cost per person is only $1.67 USD.

Fill Out the Form to Schedule this Webinar to Help Your Sales Team Close More Sales!

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