John Boe International

     Recruit, Train & Motivate Salespeople!

Sales, Customer Service and Leadership Development In-House Training Seminars

       Sales & Customer Service In-House Seminar      for FIVE Palm Jumeirah Hotel Dubai

Testimonials from John's Training Seminars

"At our recent ​company sales meeting, the training seminar that you provided to our sales team will help them do a better job building trust and rapport with our clients. Your presentation style was entertaining with a lot of audience interaction. The feedback that I have received from my sales team has been extremely positive. I am planning on bringing you back again and I strongly recommend that other meeting planners consider inviting you to speak at their next sales meeting."

- Bradford Caron, President                                                            SIGNET Electronic Systems, Inc.      

"Thank you so much for presenting your One-Day Sales MBA Seminar to our group. The evaluations from the attendees were fantastic. They especially liked the body language portion of your presentation. I was delighted to so many happy participants leaving with new and useful information that they can implement at their banks."

- Valerie Johnston, Vice President of Education                             Community Bankers Association of Illinois

"I thought your presentation at the NAIFA meeting was outstanding. As a 35 year member of the Million Dollar Round Table, I thought I had heard everything about selling. However, your Body Language and Temperament Styles program was a real eye opener. This is very valuable information and all people who sell for a living would be well advised to attend your training presentation."

- David Cohen, Agent                                                                      New York Life Insurance Company​


"Your One-Day Sales MBA Seminar is without question the best I have attended in my banking career. You captured my attention from the beginning of the seminar and kept it all day!"

- Darlene Johnson, Vice President

  First Mid-Illinois Bank & Trust                  


"Imagine if you knew what your customers were thinking. That's what John Boe teaches. John gave a powerful sales training presentation on the art of understanding nonverbal communication... how to listen with your eyes. John's presentation is an eye opening experience that will make you wonder what you've been saying through your body language all this time. This is the second time that I have invited John to speak at our sales conference and I highly recommend John Boe to all of the meeting planners that I talk to."

- Dave Soloway, Vice President of Sales                                       Chicago Title Company

"I really enjoyed your program at the National Big I Conference in NYC. I consider a program highly valuable if it accomplishes three things; its energy keeps my attention, I learn something that I can truly use in my career, and it leaves me wanting to learn more. You are the only speaker who has brought all three things together in an excellent sales training seminar!"              

- Dawn Bijou Janes, President

  MN Insurance Group      

​"John Boe opened the conference for us and instantly lit up the room with his energetic style, smooth presentation and frequent audience participation. John's knowledge on body language and buying styles was evident as he captivated the room. I would recommend John as a speaker for any sales meeting and I'll definitely be inviting him back to speak to us again."

- Michael Moore, National Director of Sales

  First Financial Resources  


“I was extremely impressed with John Boe's knowledge of body language and selling skills. This seminar was powerful and truly the best training that I have ever attended. I recommend this training seminar to every salesperson regardless of their experience level.”

- Wael Al-Khatib, General Manager 

  Hoshan Group. Saudi Arabia

John Boe is an author, motivational speaker and an international sales and customer service trainer based in Dubai, UAE. He has traveled extensively around the world presenting training seminars in 16 countries on 4 continents.  

From cold calling new prospects to closing the sale, John trains sales professionals how to use time-proven, low-pressure communication, persuasion and negotiation skills to close more sales in less time! Small differences in ability can lead to enormous differences in results. The difference between the top performers and the average performers is not a huge difference in talent or ability. Often, it is just a few small things done consistently over and over again.

Prior to beginning his sales and management career for an international financial services company, John was a captain flying helicopters in the U.S. Army. He has written over 100 sales, customer service and leadership development articles which have been published worldwide. (Google John Boe articles) In addition, he has co-authored three books; including Mission Possible with Dr. Stephen Covey. John was honored by the Dale Carnegie organization by being presented with their prestigious, "Highest Award for Speaking Excellence."

Salespeople are the most vital people in any business. Without sales, the biggest and most sophisticated companies shut down. The very best companies have the very best salespeople. The most successful organizations in the world are all superb selling organizations. There are certain characteristics that separate successful salespeople from average salespeople. These qualities have been identified over the years through interviews, surveys, and exhaustive research. We also know two things: First, no one is born with these qualities. Second, all of these qualities can be developed through practice.

How can your sales team stay motivated and productive in a sluggish economy? The answer is simple, you hire John to train and motivate them to increase sales effectiveness, improve customer service and develop new business opportunities. Hiring John to train and motivate your sales team is a smart business decision that generates a quick ROI and long-term benefits!

In-person training seminar for companies in Dubai and Zoom seminar for companies located outside of Dubai.

If you have any questions or would like to check John’s availability to schedule a seminar, call +97105849543 or email

Customize Your In-House Training Seminar

Each of the training topics listed below are one-hour training sessions. John’s speaking fee is priced at 800 AED per hourly training session. You may customize your seminar and select up to five topics for an all-day program. Every training seminar includes a Course Manual.

Leadership Development Topic
  • Traits and Habits of Highly Effective Leaders
  • Team Building and Conflict Resolution Strategies
  • Best Practices for Recruit Top Producers
  • How to Train Cats and Salespeople
  • Public Speaking and Presentation Skills Development
  • Mentoring Team Members
  • Communication and Interpersonal Skills Development
  • Motivating Team Members with Sales Contests and Recognition
  • Planning and Conducting Successful Training Sessions and Administrative Meetings
  • Leading and Managing Organizational Change
  • Coaching Under Preforming Team Members
  • Managing the Four Temperament Styles: Aggressive, Expressive, Passive and Analytical

Sales and Customer Service Topics

  • Selling Fundaments and Presentation Strategies
  • The Four Pillars for Achieving Customer Service Excellence
  • Best Practices for Customer Service Recovery and Retention
  • Overcoming Sales Objection: “I will think it over and get back to you”
  • Best Practices for Prospecting and Business Development
  • Active Listening and Questing Skills Development
  • Principles of Persuasion and Negotiation Strategies
  • Selling to the Four Temperaments Styles: Aggressive, Expressive, Passive and Analytical
  • Body Language: How to Read Your Customer Like a Book
  • Effective Phone Calling Tips, Tactics and Techniques

Personal and Professional Development Topics

  • Setting Priorities and Time Management Tips to Maximize Daily Productivity
  • Goal Setting Fundamentals for Achieving S.M.A.R.T. Goals
  • How to Overcome Setbacks, Failures and Adversity

Most requested in-house training seminar is Essential Face-to-Face Communication and Persuasion Skills

This is a 3-hour training session for 2,400 AED. Because the seminar is designed to improve face-to-face communication and persuasion skills, it is ideal for Salespeople, Customer Service Representatives and Managers. 

Seminar Overview

Today we have access to revolutionary tools such as the Internet, cell phones and video conferencing all to support us in communicating effectively. Even with all of these high-tech tools at our disposal, the alarming number of lost sales, disgruntled employees, dissatisfied hotel guests and failed relationships are evidence that none of us are as effective at communicating as we would like to believe.

Are you aware that your body language gestures reveal your deepest feelings and hidden thoughts to total strangers? Understanding body language gestures will give you the ability to build trust and create rapport quickly.. face-to-face or over the phone.  When your nonverbal signals match up with the words you’re saying, they increase trust, clarity, and rapport. When they don’t, they can generate tension, mistrust, and confusion.

Did you know that the use of personal space, physical gestures, posture, voice tone, facial expressions, and eye contact can enhance or sabotage communication effectiveness? First impressions are made in less than seven seconds and are heavily influenced by your professional image and body language. In fact, studies have found that nonverbal cues have four times the impact on the impression you make than anything you say. 

Yin Yang, the ancient Chinese symbol for balance, depicts the strong attraction and complementary nature of opposites. Just as oil and water repel, while magnet and metal attract, we too are attracted or repelled by others instinctively. For example, each of us have met someone for whom we felt an immediate affinity or, for some unknown reason, an instant dislike. In reality, we are intuitively responding to the natural chemistry, or lack thereof, between temperament styles. Research indicates that there are four primary temperament styles; Aggressive, Expressive, Passive and Analytical. Each of these four temperament styles requires a unique approach and communication strategy.

Where communication is poor, mistakes arise, relationships breakdown and opportunities are missed! There is a real distinction between merely hearing the words and really listening for the message. When we listen effectively, we understand what the person is thinking and/or feeling from the other person’s own perspective. It is as if we were standing in the other person’s shoes, seeing through his/her eyes and listening through the person's ears. Our own viewpoint may be different and we may not necessarily agree with the person, but as we listen, we understand from the other's perspective.

People often confuse hearing with listening. While hearing is a function of biology, listening is a function of intentional behavior. Your ability to focus your attention on your customer’s words and body language is the key to building trust and rapport.

Influence and persuasion are some of the most powerful skills that any individual can learn. For some people, influence and persuasion will come naturally. However, for others, this isn’t the case. Understanding techniques used to influence others will be useful in both your sales career and personal relationships.

Training Methodology

This training course uses a blended approach to learning by encouraging delegate participation through a combination of classroom lecture, group discussion, breakout sessions, role-play exercises, video clips, and practical exercises. The comprehensive seminar course manual has been developed to be practical, easy to use, and facilitate adult learning principles.

Learning Outcomes

After this 3-hour training seminar, participants will be able to:

  • Create a professional first impression
  • Utilize body language to build trust and rapport quickly… face-to-face or over the phone
  • Eliminate negative body language gestures that sabotage a sales presentation
  • Identify the temperament style of themselves and other people
  • Overcome barriers to effective face-to-face communication
  • Interpret the meaning of key body language gestures to “listen with their eyes”
  • Utilize active listening and questioning skills to determine a prospect’s expectations and requirements
  • Overcome sales objections and close the sale
  • Describe each of Dr. Ciadini’s Six Principles of Persuasion

Training Topics

Developing Face-to-Face Communication and Persuasion Skills

  • Body Language: How to Read People Like a Book
  • Practical Exercise: Body Language Quiz
  • Matching and Mirroring Technique to Create Trust and Rapport
  • Selling to the Four Temperament Styles; Aggressive, Expressive, Passive and Analytical
  • Practical Exercise: Determining Your Temperament Profile
  • Body language Connection to Temperament Styles
  • How to Listen and Ask Questions Like a Homicide Detective
  • Practical Exercise: Listening Skills Self-Assessment
  • Tips to Improve Active Listening and Questioning Skills
  • Practical Exercise: How to Use Questions to Close a Sale
  • Overcome Sales Objections: Feel - Felt - Found 
  • Dr. Ciadini’s Six Principles of Persuasion
  • Group Exercise: How to Use Dr. Ciadini’s Six Principles of Persuasion to Close More Sales